Spring Women’s French-Style A-Line Denim Long Dress

1. Product Description

Sophisticated ankle-length dress blending Parisian tailoring with bohemian ease. Features:

• Surplice neckline with hidden modesty snap

• Self-tie waist for adjustable silhouette

• A-line skirt (78″ circumference at hem)

• Half-denim construction (denim bodice + lightweight linen-cotton skirt)

• 7 oz. eco-denim (62% organic cotton, 33% recycled Tencel™, 5% elastane)

• Spring Palette: Provençal Lavender, Chambray Sky, Limestone Grey

2. Product Introduction

Capitalizing on the “quiet luxury” and “cottagecore fusion” trends (WGSN S/S 2025), this dress merges French elegance with California ease. Targets women 28-45 seeking versatile statement pieces for garden parties, travel, and elevated weekend wear. Fills the gap between casual sundresses and formal attire.

3. Product Features & Functional Benefits

4. Commercial Advantages

• Margin Structure: FOB $29.50–$34.90 (MOQ 600+), supports 3.4x+ MSRP

• Low Seasonality: Spring weddings → Summer vacations → Fall layering

• Reduced Returns: One-size-fits-most design (US 2–14 via adjustable waist)

• Sustainability Cred: 100% traceable cotton, 45% reduced water footprint

• Compliance Ready: Oeko-Tex 100, CPSIA, FTC Care Labeling

• Inventory Efficiency: Compresses to 30% volume for freight savings

5. Critical Notes

• Care Protocol: Dry clean recommended / Steam only

• Sizing Guidance: Include height chart (best for 5’3″–5’9″)

• Import Compliance: RFID-tagged for department store RF scanners

• Merchandising: Display with wedge espadrilles + straw bags

• Color Performance: Pastels (Provençal Lavender) drive 68% spring sales

6. FAQ for Buyers

Q: How does the half-denim construction enhance comfort?
A: Denim bodice provides structure while linen skirt ensures airflow. 40% lighter than full-denim dresses.

Q: Is this appropriate for formal events?
A: Yes – pair with metallic accessories. 92% sell-through as “garden wedding” attire in coastal boutiques.

Q: Petite/Tall sizing options?
A: Standard 57″ length. Custom 54″ (petite)/60″ (tall) at MOQ 800 (+$3.20/unit).

Q: How address sizing concerns for adjustable designs?
A: Provide video demonstrating waist tie variations. Fits hip measurements 34″-48″.

Q: Sustainability certifications?
A: GOTS-certified organic cotton, Recycled Claim Standard, Cradle to Cradle Silver.

Q: Lead times for program buys?
A: 30 days ex-Los Angeles factory. Air express: +$4.10/unit (7-day delivery).

Q: Minimum for exclusive colors?
A: 1,200+ units grants regional exclusivity on Provençal Lavender for 120 days.